Abstract
The purpose of this study was to: (1). Knowing the level of production and the factors that influence the motivation of farmers in the farming of cocoa (Theobroma cacao. L) in North Lombok regency. (2). Knowing the relationship between the factors that influence the motivation of farmers in the farming of cocoa (Theobroma cacao. L) in North Lombok regency. (3). Knowing the constraints faced by cocoa farmers in farming in North Lombok regency. This research uses the descriptive method with survey techniques. The unit of analysis in this study is a cocoa farm in North Lombok regency. While the analysis is Logistic Regression and Spearman Rank Correlation. The results showed that the level of cocoa production in the year 2014 for all Sub-District in North Lombok regency as follows: District Winning as much as 25736.65 tons, District of Tanjung many as 79 920 tons, District Ganges as much as 358 596 tonnes, District Kayangan as much as 141 152 tonnes and the District Bayan as much as 19528.25 tons. Category factor affects the motivation of farmers in farming cocoa is the factor of socio-economic status of farmers covers formal education including lower categories, dependents medium category, experience medium category, economic factors include the availability of inputs, including the medium category, the relative advantages including very high category, guarantees market including very low category, social-technical factors include the level of potential suitability of land including appropriate category, the level of saving time farming include the category of very fast and the level of the local cultural appropriateness included the category of very appropriate. Factors influencing market guarantee to motivate cocoa farmers farming. Availability saprodi, relative advantage, a guaranteed market, the level of cultivation time savings have a relationship with the cocoa farming farmer motivation. Constraints in cocoa farming is attack of plant pests and diseases, limited means of production and the limited information on the location of the cultivation and marketing.