Abstract
ABSTRACT Ocean Blue is part of the business world, in the present and from past. However, strategic thinking has been more focused on strategy-based red ocean of competition is very tight. If described in this way, staregi is how the fight against the enemy, and fought over a piece of land is limited and numbered anyway. The rapid advancement of technology in business blueprint strategy in Indonesia, substantially increasing the productivity of the industry and allow suppliers from outside ASEAN to produce a variety of products and services that are unprecedented. Consequently, there commoditization of products and services is growing rapidly, the price war is getting hotter, and the price margins shrinking. All this indicates that the business environment has been the growth of most of the fertile land management approaches and strategies of the 20th century had become a barren land. When it became bloody red oceans, management needs to be more attentive to the blue ocean rather than things that are unusual by the manager to the current generation. The initial step of this study is to define the basic unit of analysis for our research. It aims to understand the root of the high performance of a company. The results of this study is to reconstruct market boundaries of competition and create blue oceans superior. So later, managers can identify of many possible business blue ocean opportunities that exist that can be used as guidelines in the strategy blueprint preformance create space market in MEA era.
Concepts :
Access to Document
SDGs
Citations by Year
| Year | Count |
|---|---|
| 2017 | 0 |