Usage Tourism Websites; An Formative Measurement on Technology, Organization, Environment (TOE) Model in Indonesia

Authors : Vera Pujani; Thatok Asmuni; Meuthia Meuthia; Yulia Hendri Yeni; Erna Widyastuti
article cite 0 Year 2019
source: Proceedings of the Proceedings of the 1st Workshop on Multidisciplinary and Its Applications Part 1, WMA-01 2018, 19-20 January 2018, Aceh, Indonesia
Abstract

The study aims to investigate the influence of TOE (Technological Organizational Environmental) framework among Small Medium-sized Tourism Enterprises (SMTEs) using formative measurement. The composition of TOE is formed by perceived benefit, cost, compatibility, information intensity, the conversan


Concepts :
Technology Adoption and User Behaviour
Digital Marketing and Social Media
SMEs Development and Digital Marketing
article cite 0 Year 2019 source Proceedings of the Proceedings of the 1st Workshop on Multidisciplinary and Its Applications Part 1, WMA-01 2018, 19-20 January 2018, Aceh, Indonesia
SDGs
Decent work and economic growth
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