Abstract

PT. Indolok Bakti Utama is one of the pioneers in fire-fighting and security products in Indonesia, especially in NTB. The phenomenon faced by PT. Indolok Bakti Utama Mataram is in the period 2012-2015 the company's sales tend to fluctuate. This study aimed to identify and analyze the effect of Brand in Trust to customer satisfaction, to know and analyze the effect of service quality on customer satisfaction and to know and analyze the influence Promotion Mix against Customer Satisfaction. The population in this study are all consumers of PT. Indolok Bakti Utama, with the sample, are 100 peoples. Data analysis used by multiple regression. The results showed that Brand In Trust has a positive and significant impact on customer satisfaction, Promotion Mix has a positive and significant impact on customer satisfaction and service quality has a positive and significant impact on customer satisfaction.

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