source: JMM UNRAM - MASTER OF MANAGEMENT JOURNAL
Abstract
This study aims to determine the effect of the Electronic Word of Mouth variable and destination image on the interest of tourists visiting Senggigi beach. This type of research is an associative research with a quantitative approach. The population in this study is archipelago tourists who have visited Senggigi beach with a total sample of 100 respondents. The analysis showed that the Electronic Word of Mouth variable (EWOM) influenced the interest of tourists visiting Senggigi Beach and the destination image variable influenced the interest of tourists visiting Senggigi Beach.Keywords:Electronic Word of Mouth (EWOM), Destination Image, Revisiting Interest.
Concepts :
SMEs Development and Digital Marketing
Community-based Tourism Development and Sustainability
Coastal Management and Development
article
cite 7
Year 2020
source JMM UNRAM - MASTER OF MANAGEMENT JOURNAL