Abstract

This study aims to analyze the influence of Muslim identity (self-identity), socialization and awareness of the implementation of halal certificates for millennial Muslim entrepreneurs in the culinary field located near tourist attractions in Lombok Island. This research uses a quantitative approach and is part of associative research. Data was collected from 75 millennial Muslim culinary entrepreneurs who already hold a halal certificate using a structured questionnaire. The results of validity and reliability tests show that all statement items are valid and reliable. In addition, the data was analyzed using multiple linear regression analysis. The findings of this study indicate that Muslim identity (self-identity) has a positive but insignificant effect on the implementation of halal certificates. Meanwhile, socialization and awareness have a positive and significant effect on the implementation of halal certificates

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