Abstract

The present study aimed at analyzing the understanding of metaphor as an important aspect in dakwah (religious speech) and understanding the effect of using metaphor in delivering a dakwah. The subject of the research is a dakwah from Emha Ainun Najib's (Cak Nun). This is a library research because the most of data were taken from libraries. Besides, the researcher also collected the data from the internet to support the sources and to get more information. The technique of analyzing the dakwah is descriptive method. It shows that there are some ways in delivering a dakwah and one of them is called rhetoric. Rhetoric is a term traditionally given to a technique of using language as art, which is based on a wellstructured knowledge. There are two aspects which is necessary to know in rhetoric, namely knowledge of language and the use of good language, and both knowledge of a particular object to be conveyed in this case is through the Stylistics or Language Style approach. Therefore, rhetoric must be learned by those who want to use language in the best way as possible for a particular purpose. So, that is why the researcher focused more on discussing about rhetorical through characterization metaphor. Dakwah is easier for the audiences if we put something when we deliver it by using rhetorical as the technique and put some metaphors to make it easier for the readers to understand and makes it more acceptable.

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