PENDIDIKAN KEWIRAUSAHAAN, OPPORTUNITY RECOGNITION DAN MINAT BERWIRAUSAHA DI INDUSTRI PARIWISATA HALAL

Authors : Dwi Putra Buana Sakti; Yulia Prayanti; Baiq Nadia Nirwana; Rionaldi Gigih Imam Pratama
article cite 3 Year 2020
source: JMM UNRAM - MASTER OF MANAGEMENT JOURNAL
Abstract

This study aims to provide an understanding of the factors forming youth entrepreneurial intention in the halal tourism industry. This research uses a quantitative method with a causality approach. Data was collected from university students in West Nusa Tenggara who have taken entrepreneurship courses. The results show that entrepreneurship education influences opportunity recognition and entrepreneurial intention in halal tourism industry, opportunity recognition influences entrepreneurial intention in halal tourism and entrepreneurship education influences entrepreneurial interest in halal tourism through opportunity recognition. The West Nusa Tenggara government and universities are suggested to develop a curriculum related to halal tourism and link existing courses with topics of halal tourism.


Concepts :
Halal products and consumer behavior
SMEs Development and Digital Marketing
Islamic Finance and Communication
article cite 3 Year 2020 source JMM UNRAM - MASTER OF MANAGEMENT JOURNAL
SDGs
Decent work and economic growth
Citations by Year
YearCount
2020 3