Abstract

This study aims to see how to conduct an analysis in a phenomenon which is to find the role of young social entrepreneurs in the development of sustainable tourism efforts on the Lombok Island with a content analysis approach. Data collection was carried out through observation, interviews and documentation on young social entrepreneurs on the Lombok Island. The results of the study obtained 3 categories, 8 themes and 16 topics through open and axial coding processes. This study reveals 3 main roles of social entrepreneurs, namely as a stimulator, resource sustainability protector and quality assurance of sustainable halal tourism. This study provides a reference for scientific development in qualitative research methods and a gap for future research.Keywords :Content analysis; young social entrepreneurs; halal tourism; sustainable tourism.

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