Abstract
This study aims to determine the effect of Trust in Brand, Promotion Mix, Service Quality to Customer Satisfaction at Lotte Mart Branch Mataram post the pandemic of Covid-19. This research is quantitative. In this study, the population is consumers who have made purchases of products at Lotte Mart for the last 6 months with the whole sample is as much as 100 respondents. Data used in this research is both primary and secondary. Data were collected by questionnaire and interviews, and analyzed by adapting multiple linear regression data using SPSS Program. The results showed that; 1) Trust In Brand has a positive and significant impact on Customer Satisfaction at Lotte Mart Branch Mataram post Covid-19; 2) Promotion Mix has a positive and significant impact on Customer Satisfaction at Lotte Mart Branch Mataram post Covid-19; 3) Service Quality has a positive and significant impact on Customer Satisfaction at Lotte Mart Branch Mataram post Covid-19. Based on the study findings, it is suggested that to increase customer satisfaction, Lotte Mart Lombok should improve the quality of service to consumers.
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Citations by Year
| Year | Count |
|---|---|
| 2021 | 2 |