Abstract

Service industry is an emerging industry which contributing a significant trend of contribution to GDP in developed countries. Tourism industry plays a vital role on the Indonesia economy where tourism corridor strategy located in Bali, West Nusa Tenggara, and East Nusa Tenggara. Technological changes might shape the tourism industry in many different ways. The sustainable tourism village industry development has become a topical agenda of development in Indonesia. This study explores to what extent the Lombok sustainable tourism village industry development has engaged open innovation practices. The Setanggor tourism village, Mertak tourism village, and Pijot tourism village were elected on the case study. Focus group discussion with stakeholders employed on this study and it was followed by in-depth interview with key informants during study period between January 2018 and October 2020. The finding explores inbound open innovation and outbound open innovation among the Lombok sustainable tourism village. Further networks and actors involved were also described in great detail on the paper.

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