Abstract
The paper deals with analysis on the lexical innovation of lexical field of taste related to meatball as well as its lexical configuration. Meatball as the name suggests is by definitionis made of meat and ball-shaped (Malagina, 2016, Vian, 2016 and KBBI, 2012. However, in attracting potential customers, the advertiers rely on their appeal to metaphorical expressions to boost experience sharing. One of the outstanding aspects elaborated goes beyond purely dietary fulfillment to keep up with customers' life (emotional) style.The data gathered from Grab apps and blogunik.com strongly indicate that meatball shifts its function from purely dietary fulfillment to expression of personal emotional taste (life style). The concept of bakso 'meatball' is derived from Kamus Besar Bahasa Indonesia Edisi Baru (hereafter KBBI) is used as standard for semantic components in the concept of bakso.
Concepts :
Citations by Year
| Year | Count |
|---|---|
| 2021 | 2 |