Abstract
This study analyzes the mediation role of destination image on the influence of tourist satisfaction toward loyalty according to the survey on 155 sample respondents who visited Gili Matra after the 2018 earthquake. A structural equation model (SEM) was used to analyze the collected data. The research findings reveal that tourist destinations' cognitive and affective image has a significant effect on tourist satisfaction. Furthermore, tourist satisfaction is shown to mediate the influence of destination image on tourist satisfaction significantly. In addition, this research also outlines the theoretical and managerial implications regarding risk management and promotion strategies for risky destinations.