source: International Journal of Data and Network Science
Abstract
The purpose of this study is to determine the factors influencing continuous usage intention of E-Wallet in Denpasar City with integrating the Technology Acceptance Model (TAM) And Theory of Reasoned Action (TRA). This study applied a structural equation model analysis with 140 samples collected from E-Wallet users in Denpasar City. The results show that all three determinants of E-Wallet continuous usage intention, including perceived usefulness, perceived ease of use, and attitude. Recommendations are provided for E-Wallet providers to improve their user continuous usage intention in Denpasar City.
Concepts :
Technology Adoption and User Behaviour
Consumer Behavior and Marketing Influence
Health, Technology, Consumer Behavior
article
cite 24
Year 2021
source International Journal of Data and Network Science
SDGs
Sustainable cities and communities
Citations by Year
| Year | Count |
|---|---|
| 2021 | 24 |