Abstract

The purpose of this research is to analyze the role of socialization in growing interest in sharia product investment in the millennial generation. The data collection method used is a sample survey with a sampling technique using accidental sampling. The number of respondents in this study were 100 people. The data collection tool used is a questionnaire. The analytical tool in this research is descriptive statistics. The results of this study indicate that 93% of the millennial generation in West Nusa Tenggara know the difference between conventional and sharia financial products; 25% get information on sharia financial products from social media; 100% of the millennial generation are interested in investing in Islamic financial products; and the average of investment interest is high.

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