Abstract
High economic growth necessitates a large amount of financial capital. The banking sector frequently fails to provide financial assistance to the lower middle class. The Mawar Emas program was created to increase financial inclusion as well as to provide financial assistance to mosque-based small communities. After more than two years, it appears that many mosques and their beneficiaries have already reaped tangible benefits. As a result, the people of West Nusa Tenggara (NTB) are very interested in participating in this program. As a result, it's worth investigating the factors that pique customers' interest in the Mawar Emas program. Interviews were conducted with a variety of parties, including aid providers, managers, and beneficiaries, to conduct a qualitative analysis. In addition, the author obtained several program-related supporting documents. As a result, several factors influence people's interest, including intensive marketing, a lack of interest and guarantees, and training and guidance provided by the Islamic Economic Community (MES).