UI/UX Analysis of Integrated E-Commerce System with Smart Village Concept to Promote MSMEs (UMKM) and West Nusa Tenggara Tourism with Design Thinking Method

Authors : Ario Yudo Husodo; Indah Faidun Najah; Nadiyasari Agitha; Fitri Bimantoro; Budi Irmawati et al.
book-chapter cite 3 Year 2022
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Abstract

West Nusa Tenggara (NTB) has the potential to increase the economy so rapidly amid the momentum of the international MotoGP event.Unfortunately, currently available systems and information technology have not optimally supported this potency to stimulate economic improvement.The wealth of natural resources, processed products, and tourism in NTB are currently ineffectively marketed.In this study, we develop an integrated E-Commerce information system with the smart village concept to promote Micro, Small, and Medium Enterprises (MSMEs) and tourism in NTB.We use a design thinking method as our baseline analysis.Based on the testing results conducted by using the System Usability Scale (SUS) method on the application prototype we built, we reached a SUS score of 70.This result indicates the usability of the application prototype that has been built is high.


Concepts :
Digital Marketing and Social Media
Service and Product Innovation
SMEs Development and Digital Marketing
book-chapter cite 3 Year 2022 source
SDGs
Decent work and economic growth
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2022 3