source: ALEXANDRIA (Journal of Economics Business & Entrepreneurship)
Abstract
This study aims to determine the Effect of Website Quality (X1) and Flashsale (X2) on Impulse Buying in Blibli.com E-Commerce Users on Lombok Island. Respondents in this study amounted to 100 consumers. The type of research used is quantitative research with a causal associative approach. The data collection method uses a survey through a questionnaire. The analysis technique used is Multiple Linear Repression. The results of this study indicate that: (1) Website Quality has a positive and significant effect on Impulse Buying for Blibli.com E-Commerce Users on Lombok Island. (2) Flashsale has a positive and significant effect on Impulse Buying for Blibli.com E-commerce Users on Lombok Island
Concepts :
SMEs Development and Digital Marketing
Impulse Buying and Technology Impacts
Health, Technology, Consumer Behavior
article
cite 1
Year 2023
source ALEXANDRIA (Journal of Economics Business & Entrepreneurship)
SDGs
Decent work and economic growth
Citations by Year
| Year | Count |
|---|---|
| 2023 | 1 |