Abstract

Media and democracy are involved in a social contract, which has implications for one another. The emergence of alternative media is a breath of fresh air that provides an opportunity for the community to revive public space through public discussion and create a well-informed society regarding their rights in a democracy. Through literature review and digital observation, this paper attempts to describe the position of alternative media journalism practices based on Strömbäck's democratic normative model. WatchdoC Documentary as an alternative media implements a form of participatory democracy practice by using 'marginalized' sources, reaching out to issues that are rarely raised by the mainstream media, and placing citizens as active subjects and aware of the issues.

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