ANALISIS PENGARUH LITERASI KEUANGAN DAN RISK TOLERANCE TERHADAP KEPUTUSAN INVESTASI (STUDI KASUS PADA KELOMPOK STUDI PASAR MODAL (KSPM) UNIVERSITAS MATARAM)

Authors : Desi Rahmawati; Iwan Kusmayadi; Laila Wardani
article cite 1 Year 2023
source: JMM UNRAM - MASTER OF MANAGEMENT JOURNAL
Abstract

The purpose of this study is to find out the effect of financial literacy and risk tolerance on investment decisions of members of the Mataram University Capital Market Study Group (KSPM). The type of research used in this study is associative research. The data collection method used is a census method using primary data collected directly from respondents using questionnaires. The population in this study is all members of the Mataram University Capital Market Study Group (KSPM). The sample in this study was determined by a saturated sampling technique in which all 42 members of the population were sampled. The data analysis method used is the Partial Least Square (PLS) technique using the SmartPLS Partial Least Square (PLS) software application. The analysis results show that: (1) financial literacy has a positive and significant effect on investment decisions, and (2) risk tolerance has a positive but insignificant effect on investment decisions.


Concepts :
SMEs Development and Digital Marketing
Financial Literacy and Behavior
Health, Technology, Consumer Behavior
article cite 1 Year 2023 source JMM UNRAM - MASTER OF MANAGEMENT JOURNAL
SDGs
Quality Education
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