source: PROCEEDING INTERNATIONAL CONFERENCE ON ECONOMICS BUSINESS AND INFORMATION TECHNOLOGY (ICEBIT)
Abstract
This research aimed at examining the effect of privacy, security, and trust on costumer loyalty of Lazada app on Lombok Island. The study employed quantitative method. Data was gathered by using purposive sampling technique and online survey. The result of the study indicated that privacy, security, and trust have great effects on customer loyalty. The result suggest that Lazada should develop and strengthen privacy, security, and trust of the app to drive costumer loyalty.
Concepts :
Technology Adoption and User Behaviour
SMEs Development and Digital Marketing
Consumer Behavior and Marketing Influence
article
cite 2
Year 2023
source PROCEEDING INTERNATIONAL CONFERENCE ON ECONOMICS BUSINESS AND INFORMATION TECHNOLOGY (ICEBIT)
SDGs
Peace, Justice and strong institutions
Citations by Year
| Year | Count |
|---|---|
| 2023 | 2 |