Abstract
The increasing demand for free-range chicken in recent times has encouraged the growth of local chicken farming on the island of Lombok. KUB chicken is a type of free-range chicken that is preferred by farmers to cultivate because of its relatively fast growth. One of the important factors so that the KUB chicken farm business can continue in the long term is the existence of strong social capital. It is unfortunate that information regarding social capital in society is still very limited. This paper will describe how the condition of social capital in KUB chicken farmers and how this social capital affects the sustainability of KUB chicken business in terms of economic, ecological and social dimensions. This paper based on a study conducted in Central Lombok Regency as a center for KUB chicken development during July to September 2021. Data collection was carried out using the snowball sampling method involving 35 respondents. The independent variable observed was social capital consisting of networks, beliefs and norms, while the dependent variable was business sustainability including economic sustainability, ecological sustainability and social sustainability. Data were analyzed descriptively and statistically multiple linear regression. The results of the analysis show that the sustainability of the KUB chicken business is quite good in terms of economic, ecological and social dimensions. On the other hand, it can be seen that the condition of KUB chicken farmers' social capital is still quite limited. This shows that the opportunity to increase the KUB chicken business is still wide open. With the increase in social capital available to KUB chicken farmers, the KUB chicken business will be able to increase much more than the current condition so that it is hoped that the sustainability of the KUB chicken business will be able to take place in the longer term.