Abstract

The tourism industry in the West Southeast Nusa Province (NTB), especially destinations such as Lombok Island, is facing severe challenges due to the COVID-19 pandemic, which has caused a decline in tourist visits and hindered the recovery of the tourism sector. To restore this sector, the promotion of halal tourism services became the main focus, backed by the branding of Lombok Island as the 'Isle of a Thousand Mosques,' which potentially attracts the interest of Muslim tourists seeking tourism experiences by the principles of Syariah. So, it requires an application that is easy to use and accessible anywhere by tourists. The application design process adopts the Design Thinking method through the stages of empathizing, defining, ideating, prototyping, and testing. Exploring the needs and perspectives of halal tourism industry experts and tourism users is done to understand the challenges and opportunities in creating innovative and high-quality prototypes. The User Interface (UI) and User Experience (UX) testing using the System Usability Scale (SUS) yielded a score of 80.5 with a grade of “A.” The User Acceptance Testing (UAT) with the Mean Opinion Score (MOS) was used to assess the utility and performance of the application, and it obtained a 99.7% score in the category “very good.” The test results concluded that the UI/UX design, with the experts' involvement, can produce a practical solution and meet users' needs, thus improving the quality of services for tourists.

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