Abstract
The pro-polygamy movement in Indonesia demonstrates not only Islamic doctrine and identity but also the rise of conservative Islam which is legitimized by an understanding of particular hadiths. This article aims to describe polygamy propaganda carried out by conservative Muslim groups on social media which is based on a literal textual understanding of religious texts. This qualitative research used gender analysis to investigate male dominance in polygamous propaganda employing hadith to recruit polygamous class participants. Data for the study were gathered from social media platforms (Facebook, Instagram, and YouTube) as well as online news about polygamy mentoring programs. The polygamous traditions employed by two mentorship communities in Indonesia such as Dauroh Poligami Indonesia (DPI) and Forum Poligami Indonesia (FPI), were used in this study. Polygamy traditions have been selected and interpreted to support polygamy, viewed as mandatory for men, with conservative narratives that support the propaganda of how to marry four wives. It is regarded as a symbol of individual piety and an Islamic lifestyle, inextricably linked to the materialization of religion, which provides polygamy with social and spiritual bliss. Therefore, polygamy propaganda initiated debate among Muslim feminist movements to advocate for gender equality and women's empowerment in modern Indonesia.