source: ALEXANDRIA (Journal of Economics Business & Entrepreneurship)
Abstract
This research aims to determine and analyze the Influence of Product Quality and Price Perception on Interest in Repurchasing Samsung Smartphones in the Mataram City Community. Using a sample of 80 respondents who live in Mataram, this research found that product quality has a positive and significant influence on interest in repurchasing Samsung smartphones and price perception has a positive and significant influence on intention to repurchase Samsung Smartphones. These results indicate that product quality and price perception are effective in increasing interest in repurchasing Samsung Smartphones.
Concepts :
SMEs Development and Digital Marketing
Consumer Behavior and Marketing Influence
Health, Technology, Consumer Behavior
article
cite 0
Year 2024
source ALEXANDRIA (Journal of Economics Business & Entrepreneurship)
Citations by Year
| Year | Count |
|---|---|
| 2024 | 0 |