source: East Asian Journal of Multidisciplinary Research
Abstract
This study aims to determine the influence of trust, convenience, security, and transaction speed on customer satisfaction in the use of mobile banking in the city of Mataram. This research was conducted in the city of Mataram using convenience sampling techniques. In this study, primary data was used. The data analysis method used is SEM-PLS (Partial Least Square) with the help of the WarpPLS 8.0 statistical tool. The results of this study show that there is a positive and significant influence between the variables of trust, convenience, security and transaction speed on customer satisfaction.
Concepts :
Technology Adoption and User Behaviour
Customer Service Quality and Loyalty
article
cite 0
Year 2024
source East Asian Journal of Multidisciplinary Research
Citations by Year
| Year | Count |
|---|---|
| 2024 | 0 |