Pengarauh Persepsi Manfaat Dan Persepsi Kemudahan Terhadap Minat Menggunakan E-Wallet Pada Mahasiswa Di Kota Mataram

Authors : Ainia Fatiha Susilo Putri; Nina Karina Karim
article cite 1 Year 2024
source: Jurnal Riset Mahasiswa Akuntansi
Abstract

This study aims to determine the effect of perceived usefulness and perceived ease of use on interest in using e-wallets for students in Mataram City. The type of research used in this research is associative with a quantitative approach. The population in this study were students who used e-wallets in Mataram City. The sample in this study was determined using purposive sampling technique with the Lemeshow formula, resulting in 106 respondents. This study uses primary data obtained through distributing questionnaires to 106 respondents. The results of this study indicate that perceived usefulness have a positive effect on interest in using e-wallets for students in Mataram City and perceived ease of use has no effect on interest in using e-wallets for students in Mataram City.


Concepts :
SMEs Development and Digital Marketing
Consumer Behavior and Marketing Influence
Health, Technology, Consumer Behavior
article cite 1 Year 2024 source Jurnal Riset Mahasiswa Akuntansi
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