source: International Journal for Research in Applied Science and Engineering Technology
Abstract
The rise of social media marketing has transformed the landscape of online retail. This study explores the impact of social media marketing on consumer behaviour and purchasing patterns in online stores. Through a mixed methods approach, data from various online retailers to understand how social media influences consumer engagement, brand awareness, and sales conversion rates.
Concepts :
Technology Adoption and User Behaviour
Digital Marketing and Social Media
article
cite 0
Year 2025
source International Journal for Research in Applied Science and Engineering Technology
SDGs
Decent work and economic growth
Citations by Year
| Year | Count |
|---|---|
| 2025 | 0 |