Abstract
This study aims to analyze the influence of risk perception, financial report management, and financial behavior on the quality of MSME investment decision-making in Mataram City in the digitalization era. The methodology used is quantitative research with a descriptive approach, involving 110 MSME owners as a sample selected through purposive sampling. Data were collected using questionnaires and analyzed by multiple linear regression. The results showed that the management of financial statements had a positive and significant effect on investment decisions, while risk perception and financial behavior did not show a significant influence. This finding has important implications for MSME owners to improve financial management to support better investment decisions.
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Citations by Year
| Year | Count |
|---|---|
| 2025 | 0 |