Abstract

This study aims to analyze the effect of social media and facilities on Visitor Satisfaction at the Sunday Race Event at Mandalika Kuta Circuit. This research is a type of associative quantitative research. The population in this study were all visitors who had visited the Mandalika Sunday Race Event. The main research instrument is a questionnaire distributed online to 100 respondents. The data were analyzed using Structural Equation Modeling - with Partial Last Square (PLS). The findings of this study are that social media has a positive and significant effect on visitor satisfaction. Then, facilities also have a positive and significant effect on visitor satisfaction.

Concepts :

Access to Document

Citations by Year