source: Siber Nusantara of Economic and Finance Review
Abstract
The purpose of writing this Literature Review Paper is to determine the influence of Electronic Word Of Mouth and digital marketing variables on purchasing decisions. Using qualitative methods and Library Research. The research results show that green marketing influences purchasing decisions, digital marketing influences purchasing decisions, Electronic Word Of Mouth and digital marketing together influence purchasing decisions.
Concepts :
Technology Adoption and User Behaviour
Consumer Behavior and Marketing Influence
Employee Performance and Leadership
article
cite 0
Year 2024
source Siber Nusantara of Economic and Finance Review
Citations by Year
| Year | Count |
|---|---|
| 2024 | 0 |