Abstract

This study aims to analyze tourist perceptions of three main components in tourist destination development, namely Attractions, Accessibility, and Amenities (3A) at the Babak Pelangi Waterfall tourist attraction in the Dry Land Area in Lantan Village, Central Lombok Regency. This study used a descriptive quantitative approach by distributing questionnaires to 30 tourist respondents through an accidental sampling method. Data were analyzed using a 4-point Likert scale to assess tourist satisfaction on each indicator in the three aspects. The results showed that 86.67% of tourists were satisfied with the 3A aspects, while 13.33% stated that they were dissatisfied. Attractions received the most positive assessment, especially in terms of natural beauty and unique resources. Meanwhile, accessibility was the aspect with the highest dissatisfaction, especially regarding infrastructure conditions and travel distance. Amenities also showed high dissatisfaction, especially regarding security and public facilities. These findings indicate that although the attractions have met tourist expectations,Strengthening road access and supporting facilities is very important to increase the satisfaction and competitiveness of the Babak Pelangi Waterfall tourist destination.

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