Abstract

This research uses qualitative research methods with a liberary research approach to analyze consumer berhavior in immersive markting 6.0 from a Maqashid Sharia Perspective . This reserach found that technological advances have helped companies not only promotion and marketing their products but combine the sophistication of this tecnology to building emotions with consumers through content video, consumers participation and easly interaction and transactions consumer only through their gadgets. In other hand consumer behavior in islam isn’t only limited to material needs and participation or being part of product, but always refers to five main objective of maqashid sharia, because previous research was only limited to examining consumer behavior in general or comparing points of view. So this research examines specifically discuss about Consumer Behavior In Immersive Marketing 6.0 Based On Maqashid Sharia Perspective

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