Abstract

This study evaluates the suitability of Lombok Wildlife Park (LWP) as a medium for conservation education using the 4A framework (Attraction, Accessibility, Amenity, and Ancillary Services). A quantitative descriptive method was applied to 99 respondents, with data analyzed through weighted scoring and SWOT analysis. Results show an overall suitability of 83% (Suitable), with Attraction (85%) as the highest and Ancillary Services (72%) as the lowest. The SWOT results (IFAS 2.85; EFAS 3.05) position LWP in Quadrant I (Growth Strategy). The findings indicate that LWP effectively supports conservation learning but requires improvement in accessibility, educational staff capacity, and learning facilities. Strengthening partnerships and digital education initiatives is recommended to enhance sustainability.

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