Pengaruh Literasi Keuangan Dan Kepribadian Wirausaha Terhadap Kinerja Manajerial pada UMKM Di Sukarara Lombok Tengah

Authors : Intan artika Saupiati; Eni Indriani
article cite 0 Year 2025
source: Jurnal Riset Mahasiswa Akuntansi
Abstract

This study aims to analyze the influence of financial literacy and entrepreneurial personality on the managerial performance of MSME actors in Sukarara Village, Central Lombok. A quantitative approach was employed using multiple linear regression analysis. The sample consisted of 32 MSME actors selected through purposive sampling. The results indicate that partially, financial literacy has a positive and significant effect on managerial performance, while entrepreneurial personality shows no significant effect. Simultaneously, both variables do not significantly affect managerial performance, with an adjusted R² of 9.5%. This suggests that other factors play a more dominant role in influencing managerial performance. The study recommends continuous improvement in financial literacy and a holistic approach including external variables such as market access and technology to comprehensively enhance MSME managerial performance.


Concepts :
SMEs Development and Digital Marketing
Financial Literacy and Behavior
Health, Technology, Consumer Behavior
article cite 0 Year 2025 source Jurnal Riset Mahasiswa Akuntansi
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