Abstract

Abstract: Acquiring, serving, and retaining consumers has become more important for the success of any organization in the recent past. For business-related reasons, the user base has drove up demand for online shopping throughout the world. Thanks to globalization and technical improvements, e-commerce has come a long way, allowing for sustained volume of business at reasonable prices. Online retailers rely on a wide range of technologies to power their operations. These include augmented reality, artificial intelligence, voice search, chatbots, blockchain technology, security, supply chain management, and optimization of online storefronts and customer experiences. Recent trends in Digital Commerce and CRM have been focusing on streamlining the CRM process and minimizing its cost. This paper covers the rise of digital Commerce platforms, origins and development of customer relationship management, leading digital Commerce companies, technological advancements in digital Commerce (including digital Commerce platforms and digital solutions providers), software and tools used in digital Commerce and more. Digital shopping has changed the way we buy forever, and it's now a multi-billion-dollar business. Digital shopping has come a long way from its early days as a simple means for people to transact business online; now, it permeates every aspect of our life. Our shopping habits will change in tandem with technological advancements, and digital shopping will remain an integral part of our daily lives for the foreseeable future.

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