source: Zenodo (CERN European Organization for Nuclear Research)
Abstract
The main objective of this study is to examine the effect of Electronic Word of Mouth (EWOM) and Fear of Missing Out (FOMO) on self-controlled moderated impulse buying. The number of samples was 120 young generation who categorized as Gen Z. This study showed that EWOM and self-control had an effect on impulse buying on Shopee e-commerce, while FOMO had no effect on impulse buying. The self-control variable is not able to moderate the influence between EWOM on impulse buying and the influence between FOMO on impulse buying.
Concepts :
Gene expression and cancer classification
Machine Learning in Bioinformatics
Fractal and DNA sequence analysis
article
cite 0
Year 2024
source Zenodo (CERN European Organization for Nuclear Research)
SDGs
Decent work and economic growth
Citations by Year
| Year | Count |
|---|---|
| 2024 | 0 |