Abstract

Objective: This study aims to conduct a comprehensive feasibility analysis of Cemil Cemilin, a snack business, focusing on various aspects including consumer needs, market conditions, legal compliance, technical feasibility, economic and social impacts, and financial viability. Methods: A descriptive research approach was employed, utilizing literature review, field study through observation and interviews with stakeholders, and financial analysis to evaluate the feasibility of establishing and operating Cemil Cemilin. Results: The study found that Cemil Cemilin possesses strong potential for success, supported by favorable market segmentation, strategic marketing initiatives, and adherence to legal requirements. Financial projections indicate promising profitability with targeted sales strategies and cost management. Novelty: This research contributes to the field by integrating multiple dimensions of feasibility analysis tailored to the snack industry, highlighting the importance of market segmentation and strategic marketing in business sustainability. Implications of the Research: The findings suggest that Cemil Cemilin's business model can serve as a template for similar ventures aiming to cater to university communities, emphasizing the significance of consumer-oriented product development and compliant operational practices for long-term success in competitive markets.

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