Efektivitas Kurikulum Kewirausahaan di Pendidikan Tinggi dalam Meningkatkan Kesiapan Mahasiswa sebagai Wirausahawan

Authors : Yeldy Dwi Genadi; Zamroni Alpian Muhtarom; Zefanya Andryan Girsang; Sherwin Ary Busman; Adrianda Anwar
article cite 0 Year 2025
source: MANABIS Jurnal Manajemen dan Bisnis
Abstract

This study aims to evaluate the effectiveness of the entrepreneurship curriculum in higher education, particularly at the University of Mataram, in enhancing students' readiness to become entrepreneurs. The research was motivated by the high unemployment rate among university graduates and their lack of preparedness to enter the real business world. Using a quantitative approach, the study involved 200 final-year students who had completed entrepreneurship courses. The analysis revealed that components of the curriculum such as understanding of business concepts, managerial skills, business idea development, and risk-taking readiness had a significant impact on students’ entrepreneurial readiness. Among these, business idea development showed the strongest influence, followed by business concept comprehension and managerial skills. The findings also highlighted that students felt the curriculum was overly theoretical and insufficient to build practical readiness for starting a business. Therefore, the study recommends strengthening practical aspects of the curriculum, such as internships, real business projects, and industry collaboration. It concludes that entrepreneurship education in higher education institutions should be more experiential and practice-oriented to produce independent and competent graduates in the entrepreneurial field.


Concepts :
SMEs Development and Digital Marketing
Vocational and Entrepreneurial Education
Health and Education Studies
article cite 0 Year 2025 source MANABIS Jurnal Manajemen dan Bisnis
SDGs
Decent work and economic growth
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