Abstract

Urban micromobility services increasingly depend on users' willingness to continue using app-mediated transport after initial trial. This study examines the determinants of continuance intention in a phygital e-bike sharing service by extending UTAUT2 with environmental concern, novelty seeking, and price sensitivity. A quantitative explanatory design with a cross-sectional survey was applied to Generation Z users of Re:Flow in the Mataram urban context. Using purposive sampling, 318 eligible respondents who had used the service and agreed to participate were retained for analysis. The data were analysed using partial least squares structural equation modelling with SmartPLS 4. The results show that performance expectancy, effort expectancy, hedonic motivation, habit, and environmental concern shape continuance intention. In contrast, social influence, facilitating conditions, and price value were not supported as direct predictors, while novelty seeking and price sensitivity did not strengthen the hypothesised relationships. These findings indicate that young users' continued use of phygital shared mobility is driven more by usefulness, ease, enjoyment, routine, and environmental meaning than by peer influence, infrastructure perception, or price evaluation. The study contributes to post-adoption technology and sustainable mobility research by showing how an extended UTAUT2 model explains continuance in a phygital transport service. Practically, service providers should prioritise frictionless service journeys, enjoyable riding experiences, habit-forming use cases, and credible environmental communication.

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