Abstract

Limited digital capacity and the absence of an official web-based information platform have constrained the promotional reach and educational outreach of the Jamu Health Tourism Center (WKJ) Kalibakung. This community service program specifically aimed to strengthen staff digital competencies and improve the effectiveness of online promotion through the development of a CMS-based website and structured capacity-building activities. The intervention was implemented over six weeks and consisted of a participatory needs assessment, website development using a systematic development approach, socialization through community engagement, hands-on training applying a participatory learning model, and guided mentoring sessions. Program evaluation employed direct observation, reflection discussions, and a structured questionnaire using a four-point Likert scale. The findings demonstrate measurable improvement in participants’ digital knowledge and operational skills, reflected in high average perception scores (above 4.00), increased confidence in independently managing website content, and the successful publication of institutional information online. Participants reported that the website enhanced promotional visibility and broadened access to service information for the community. Overall, the program effectively strengthened internal digital management capacity and supported sustainable information dissemination. To ensure long-term impact, continuous mentoring and the integration of digital marketing strategies are recommended to further optimize visitor engagement and institutional competitiveness.

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