Personal Profile
Expertise related to UN Sustainable Development Goals
This person's work contributes towards the following SDG(s):
Industry, innovation and infrastructure
Concepts
Research output (2)
SOCIAL MEDIA MARKETING INTENSITY, BRAND AUTHENTICITY, AND ELECTRONIC WORD OF MOUTH AS PREDICTORS OF PURCHASE INTENTION OF PRODUCT BRANDS ON TIK TOK SHOP
article
cite 0
Year 2026
Open Access
ANALYSIS PURCHASE INTENTION OF MEN'S SKINCARE: THE ROLE OF CONTENT MARKETING, PRODUCT INNOVATION, AND PERCEIVED VALUE AS PREDICTORS
article
cite 0
Year 2024
Open Access