Muhammad Ihsan At-Thariq — Universitas Mataram

Muhammad Ihsan At-Thariq

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Concepts

SMEs Development and Digital Marketing

Consumer Behavior and Marketing Influence

Digital Marketing and Social Media

Research output (1)

The Influence of Prices, Advertising Attractiveness, Celebrity Endorsers, and Dissatisfaction with Brand Switching on Smartphone Consumers in Mataram City, Indonesia

https://doi.org/10.22178/pos.90-14

Source: Path of Science

Authors: Muhammad Ihsan At-Thariq; Lalu M. Furkan; Handry Sudiartha Athar

article cite 1 Year 2023 Open Access

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