Merlyn Welmince Manaha — Universitas Mataram

Merlyn Welmince Manaha

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Concepts

Halal products and consumer behavior

Consumer Behavior and Marketing Influence

SMEs Development and Digital Marketing

Research output (1)

The Influence of Product Knowledge and Word of Mouth on Non-Muslim Customers' Purchasing Decisions

https://doi.org/10.22178/pos.97-4

Source: Path of Science

Authors: Merlyn Welmince Manaha; Handry Sudiartha Athar; Dwi Putra Buana Sakti

article cite 0 Year 2023 Open Access

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