Ardi Zarhan Lillahi Ramdani — Universitas Mataram

Ardi Zarhan Lillahi Ramdani

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Concepts

Consumer Retail Behavior Studies

Impulse Buying and Technology Impacts

SMEs Development and Digital Marketing

Research output (1)

The Influence of Electronic Word of Mouth and Hedonic Shopping Motivation on Impulse Buying with Fear of Missing Out as a Moderating Variable

https://doi.org/10.22178/pos.100-27

Source: Path of Science

Authors: Ardi Zarhan Lillahi Ramdani; Baiq Sri Handayani; Sulhaini Sulhaini

article cite 1 Year 2024 Open Access

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