Personal Profile
Expertise related to UN Sustainable Development Goals
This person's work contributes towards the following SDG(s):
Responsible consumption and production
Industry, innovation and infrastructure
Concepts
Research output (2)
A Systematic Literature Review (SLR) on the Influence of Integrated Marketing Communication Message Consistency on Consumer Trust in Green Products within the Context of Greenwashing Skepticism
article
cite 0
Year 2026
Open Access
Advantages and Disadvantages of Utilizing Markov Chains in a Digital Marketing Strategy to Predict E-Commerce Sales
article
cite 1
Year 2024
Open Access