Dr. Baiq Handayani Rinuastuti, SE., MM.

NUPTK: 0059749650230173
Manajemen Pemasaran (50.111.1010) Linked Authors: 1
7
H index
183
Cite

Personal Profile

Expertise related to UN Sustainable Development Goals

This person's work contributes towards the following SDG(s):

Decent work and economic growth
Research Output
62
Total Citations
183
Linked Authors
1
Top Concepts
SMEs Development and Digital Marketing
30 papers
score 0.98
Consumer Behavior and Marketing Influence
17 papers
score 0.84
Community-based Tourism Development and Sustainability
17 papers
score 0.99
Halal products and consumer behavior
10 papers
score 0.99
Health, Technology, Consumer Behavior
8 papers
score 0.74
Islamic Finance and Communication
8 papers
score 0.98
Linked Authors
Baiq Handayani Rinuastuti 62 papers
See Also
Lihat semua dosen Lihat semua paper
Research output (62)
The Role of Product Belief in Mediating the Effect of Live Streaming and Consumer Ethnocentrism on Online Purchase Intention of Local Skincare for Men
Source: DOAJ (DOAJ: Directory of Open Access Journals)
Authors: Nuzul Hidayat; Baiq Handayani Rinuastuti; Sulhaini Sulhaini
article cite 0 Year 2026 Open Access
THE INFLUENCE OF BEAUTY INFLUENCER MARKETING AND POSITIVE ELECTRONIC WORD OF MOUTH (E-WOM) ON KOREAN SKINCARE BRAND PURCHASE DECISIONS MEDIATED BY BRAND TRUST
https://doi.org/10.69965/danadyaksa.v4i1.251
Source: DOAJ (DOAJ: Directory of Open Access Journals)
Authors: Adinda Septi Utami; Lalu Edy Herman Mulyono; Baiq Handayani Rinuastuti
article cite 0 Year 2026 Open Access
The Role of Green Product Trust in Mediating the Influence of Eco-Branding and Brand Uniqueness on Green Purchase Intention in KALIMBO Bag Products
https://doi.org/10.22178/pos.113-22
Source: Path of Science
Authors: Aida Erliani; Baiq Handayani Rinuastuti
article cite 0 Year 2025 Open Access
PELATIHAN STRATEGI SOCIAL MEDIA ADVERTISING BAGI STUDENTPRENEUR: MENINGKATKAN VISIBILITAS DAN DAYA SAING DI ERA DIGITAL
https://doi.org/10.36085/jpmbr.v8i1.7889
Source: Jurnal Pengabdian Masyarakat Bumi Raflesia
Authors: Zefanya Andryan Girsang; Juan Kurnia; Mohammad Najib Roodhi; Baiq Handayani Rinuastuti; Siti Nurmayanti et al.
article cite 0 Year 2025 Open Access
PELATIHAN STRATEGI DIGITAL MARKETING EFEKTIF UNTUK PELAKU UMKM DI DESA SENGGIGI, KABUPATEN LOMBOK BARAT
https://doi.org/10.29303/pepadu.v6i2.7497
Source: Jurnal PEPADU
Authors: Abdurrahman Abdurrahman; Isra Dewi Kuntary Ibrahim; Muhammad Mujahid Dakwah; Zefanya Andryan Girsang; Zamroni Alpian Muhtarom et al.
article cite 0 Year 2025 Open Access
Intention to Use PayLater among Young Muslim Consumers: The Role of Islamic Religious Commitment
https://doi.org/10.29244/jcs.10.2.197-223
Source: Journal of Consumer Sciences
Authors: Sulhaini Sulhaini; Siti Nurmayanti; Baiq Handayani Rinuastuti
article cite 0 Year 2025 Open Access
Can Customer Engagement Affect the Relationship between Viral Marketing and Consumer Decisions of Culinary MSMEs in Mataram City?
https://doi.org/10.55927/eajmr.v4i7.297
Source: East Asian Journal of Multidisciplinary Research
Authors: M. Hanif Nurmayahdi; Baiq Handayani Rinuastuti
article cite 0 Year 2025 Open Access
EXPLORING THE POTENTIAL OF LOCAL FOOD TO OPTIMIZE AS A TOURIST ATTRACTION IN LANTAN VILLAGE
https://doi.org/10.53625/ijss.v4i6.10027
Source: International Journal of Social Science
Authors: Lalu Zul Yusri; Didy Ika Supryadi; Baiq Handayani Rinuastuti; Lalu M. Furkan; Handry Sudiartha Athar
article cite 0 Year 2025 Open Access
STUDI KELAYAKAN BISNIS AIR MINUM DALAM KEMASAN (AMDK) PDAM TIRTA ARDHIA RINJANI KABUPATEN LOMBOK TENGAH
https://doi.org/10.29303/distribusi.v12i1.477
Source: Distribusi - Journal of Management and Business
Authors: Muhammad Mujahid Dakwah; Baiq Handayani Rinuastuti; Abdurrahman Abdurrahman; Lalu Edy Herman Mulyono; Ahmad Zaenal Wafik
article cite 0 Year 2024 Open Access
JRP VOL.3 NO.1 MARET 2024 PENGARUH KEPERCAYAAN, PROMOSI DAN USABILITY VALUE TERHADAP MINAT BELI PRODUK BLACK GARLIC KHAS SEMBALUN PADA PUSAT OLEH-OLEH MALSYE
https://doi.org/10.29303/jrp.v3i2.4789
Source: Jurnal Riset Pemasaran
Authors: Abdul Syukur; Lalu Edy Herman Mulyono; Baiq Handayani Rinuastuti
article cite 0 Year 2024 Open Access
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