Rusminah Rusminah

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Personal Profile
Expertise related to UN Sustainable Development Goals

This person's work contributes towards the following SDG(s):

Sustainable cities and communities Industry, innovation and infrastructure Responsible consumption and production Decent work and economic growth Zero hunger
Concepts
Employee Performance and Motivation
Management and Optimization Techniques
Consumer Behavior and Marketing Influence
Information Retrieval and Data Mining
Financial Literacy and Behavior
Impulse Buying and Technology Impacts
Agriculture and Agroindustry Studies
Blockchain Technology in Education and Learning
Employee Performance and Leadership
SMEs Development and Digital Marketing
Community-based Tourism Development and Sustainability
Health, Technology, Consumer Behavior
Research output (17)
Pengukuran Loyalitas Konsumen Produk Perhiasan Mutiara Kota Mataram
https://doi.org/10.29303/jseh.v11i3.939
Source: JURNAL SOSIAL EKONOMI DAN HUMANIORA
Authors: Muhammad Ilhamudin; Hilmiati Hilmiati; Rusminah Rusminah
article cite 0 Year 2025 Open Access
PENGARUH CITRA MEREK PADA KEPUTUSAN PEMBELIAN PRODUK IPHONE DI KALANGAN GEN-Z KOTA MATARAM DENGAN GAYA HIDUP SEBAGAI VARIABEL INTERVERNING
https://doi.org/10.29303/jmm.v13i1.804
Source: JMM UNRAM - MASTER OF MANAGEMENT JOURNAL
Authors: Frilia Anisa Tamima; Lalu Adi Permadi; Rusminah Rusminah
article cite 1 Year 2024 Open Access
Pengaruh Electronic Word of Mouth dan Perceived Ease of Use Terhadap Keputusan Pembelian Video Game pada Platform Steam
https://doi.org/10.29303/alexandria.v5i1.579
Source: ALEXANDRIA (Journal of Economics Business & Entrepreneurship)
Authors: Lalu Nadra Ananda Pratama; Rusminah Rusminah
article cite 0 Year 2024 Open Access
Analisis Produk UMKM Sektor Makanan Kota Mataram Pada Aspek Loyalitas Pelanggan (Studi Pada Produk Tahu Abian Tubuh)
https://doi.org/10.29303/jseh.v10i3.660
Source: JURNAL SOSIAL EKONOMI DAN HUMANIORA
Authors: Muhammad Ilhamudin; Rusminah Rusminah; Hilmiati Hilmiati
article cite 0 Year 2024 Open Access
PENGARUH SUASANA TOKO DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI RUBY KOTA MATARAM
https://doi.org/10.29303/jmm.v12i3.796
Source: JMM UNRAM - MASTER OF MANAGEMENT JOURNAL
Authors: Ni Made Indah Saraswati; Rusminah Rusminah; Hilmiati Hilmiati
article cite 3 Year 2023 Open Access
Analysis of Service Quality on Customer Satisfaction for Tokopedia Online Marketplace in East Lombok
https://doi.org/10.59535/ijms.v1i1.22
Source: International Journal of Management Science
Authors: Dwi Risa Meina Wangi; Rusminah Rusminah; Hilmiati Hilmiati
article cite 3 Year 2023 Open Access
The Influence of Green Product and Green Promotion on Intention to Buy PT Unilever Indonesia Tbk Products Among Students at Universitas Mataram
https://doi.org/10.59535/ijms.v1i1.23
Source: International Journal of Management Science
Authors: BQ. Eka Sulistia Rahayu; Rusminah Rusminah; Hilmiati Hilmiati
article cite 2 Year 2023 Open Access
Pengaruh Webiste Quality Dan Flashsale Terhadap Impulse Buying Pada Pengguna E-Commerce Blibli.Com Di Pulau Lombok
https://doi.org/10.29303/alexandria.v4i1.451
Source: ALEXANDRIA (Journal of Economics Business & Entrepreneurship)
Authors: Khalda Fadila; Hilmiati Hilmiati; Rusminah Rusminah
article cite 1 Year 2023 Open Access
THE STRENGTHENING MARKETING STRATEGY OF THE PEARL JEWELRY CRAFTS INDUSTRY IN MATARAM DUE TO THE IMPACT OF COVID 19 PANDEMIC
https://doi.org/10.29303/jmm.v11i1.702
Source: JMM UNRAM - MASTER OF MANAGEMENT JOURNAL
Authors: H M Ilhamuddin; Rusminah Rusminah; Santi Nururly
article cite 0 Year 2022 Open Access
Analisis Kepuasan Konsumen Terhadap E- Service Quality Gofood di Kota Mataram
https://doi.org/10.29303/jseh.v8i1.27
Source: JURNAL SOSIAL EKONOMI DAN HUMANIORA
Authors: Rusminah Rusminah; H.M. Ilhamudin; Hilmiati Hilmiati
article cite 0 Year 2022 Open Access
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