Rusminah HS

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Personal Profile
Expertise related to UN Sustainable Development Goals

This person's work contributes towards the following SDG(s):

Sustainable cities and communities
Concepts
SMEs Development and Digital Marketing
Consumer Behavior and Marketing Influence
Employee Performance and Leadership
Impulse Buying and Technology Impacts
Information Retrieval and Data Mining
Technology Adoption and User Behaviour
Community-based Tourism Development and Sustainability
Digital Marketing and Social Media
Multimedia Learning Systems
Agriculture and Agroindustry Studies
Consumer Retail Behavior Studies
Organizational Leadership and Management Strategies
Research output (9)
Pengaruh Influencer Marketing, FoMO (Fear of Missing Out), dan Online Customer Review Terhadap Keputusan Pembelian Skincare The Originote di E-Commerce Shopee Pada Gen Z Kota Mataram
https://doi.org/10.29303/alexandria.v6i1.958
Source: ALEXANDRIA (Journal of Economics Business & Entrepreneurship)
Authors: Emy Husrul Linny; Dewi Rispawati; Rusminah HS
article cite 0 Year 2025 Open Access
Pengaruh Country of Origin dan Brand Image Terhadap Keputusan Pembelian Produk Skincare Merek Somethinc Pada E-Commerce Tiktok Shop Studi Pada Mahasiswa Universitas Mataram
https://doi.org/10.29303/alexandria.v6i1.911
Source: ALEXANDRIA (Journal of Economics Business & Entrepreneurship)
Authors: Eby Selsilia Apriliyanti; Rusminah HS
article cite 0 Year 2025 Open Access
The Effect of Social Media and Event Facilities on Visitor Satisfaction at the Sunday Race Event at Mandalika Kuta Circuit
https://doi.org/10.55927/eajmr.v4i6.228
Source: East Asian Journal of Multidisciplinary Research
Authors: Bintang Syukurillah; Rusminah HS
article cite 0 Year 2025 Open Access
Analyzing the Impact of Word of Mouth and Customer Testimonials on Consumer Purchase Decisions: A Case Study of KL Space Coffee Shop, Mataram City
https://doi.org/10.55927/eajmr.v4i9.360
Source: East Asian Journal of Multidisciplinary Research
Authors: Marshella Putri Jasmine; Rusminah HS
article cite 0 Year 2025 Open Access
The Influence of Customer Experience, Trust, and Word of Mouth on Service Use Decisions at Zap Clinic in Mataram City
https://doi.org/10.55927/ijar.v4i11.15687
Source: Indonesian Journal of Advanced Research
Authors: Komang Ganitri Mahadewi; Rusminah HS
article cite 0 Year 2025 Open Access
Eksplorasi Persepsi UMKM Menggunakan Quick Response Indonesia Standar (QRIS) di Kota Mataram
https://doi.org/10.54371/jiip.v8i12.9694
Source: JIIP - Jurnal Ilmiah Ilmu Pendidikan
Authors: Rusminah HS; Muhamad Ilhamudin; Hilmiati Hilmiati
article cite 0 Year 2025 Open Access
Pengaruh Harga, Kualitas Produk, dan Brand Trust Terhadap Keputusan Pembelian Pada Produk JPStar
https://doi.org/10.29303/alexandria.v6i1.948
Source: ALEXANDRIA (Journal of Economics Business & Entrepreneurship)
Authors: Ni Putu Sinta Dewi; Rusminah HS
article cite 1 Year 2025 Open Access
Pengaruh Kepercayaan dan Kualitas Informasi Terhadap Keputusan Pembelian Menggunakan Aplikasi Lotte Mart Point Di Lotte Grosir Mataram
https://doi.org/10.29303/alexandria.v5i1.581
Source: ALEXANDRIA (Journal of Economics Business & Entrepreneurship)
Authors: Gina Imaddini; Rusminah HS
article cite 0 Year 2024 Open Access
Analisis Sikap Pelanggan Produk Kreatif pada Industri Kerajinan Mutiara Sekarbela Kota Mataram
https://doi.org/10.29303/jseh.v10i2.462
Source: JURNAL SOSIAL EKONOMI DAN HUMANIORA
Authors: Muhammad Ilhamudin; Rusminah HS; Hilmiati Hilmiati
article cite 0 Year 2024 Open Access
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